About Us
Caponi Performance Group is, simply
put, a corporate sales training company focusing on immediate increase of top
line revenue in ‘Business to
Business’ (B2B) selling environments. We specialize in the lead
generation or prospecting portion of the sales process: helping sales
teams consistently get in front of more targets in less time. We deliver, as appropriate, the
underlying methodologies and best practices, and then the tools and techniques
necessary in each unique selling environment to achieve the stated goals
of our client’s management to increase sales and build their sales
territory.
We have developed an integrated
approach to prospecting that can be applied in any sales setting, for
any company, in any industry. Most of our customers are in
business to business selling environments (both face-to-face
and pure telesales), but because the same principles apply in any
appointment setting process (and call), we have also helped companies in
business to consumer (B2C) selling environments as well. Regardless of
how they define their go-to-target market strategy, they all share one
thing in common: a need to get in front of more new potential customers
in order to be successful.
We are a founding partner in an
organization called the International Alliance of Sales Trainers and
Consultants. There are thirteen current members spread all across the
U.S. and Canada. Together, we bring to the table over 275 man (and
woman) years of experience and knowledge. That experience and inherent
knowledge comes in the form of sales training, consulting, sales
management, best practices development, direct and indirect selling, marketing management, prospect
management and
general management. We have spent the last seven-and-a-half years
researching the industries top sales training, tactical methodologies,
processes, techniques and tools. When added to our own experience in
different industries, selling models, products and services, we can now
bring our collective experience to bear on, we believe, is virtually any
sales challenge (yours).
As we use our own sales methodologies
and best practices in
selling our own services. Our approach is to use The Appointment
Making Formula™
to set up our initial appointments and
the questioning skills
we teach in the Basic and Advanced Selling and Questioning
Skills Workshop to uncover the challenges, priorities and ROI models
of each of our prospects before tailoring a program of corporate sales training
and/or sales management consulting to address what we uncovered in as short a time frame
as possible and in a measurable way.
The corporate sales training workshops delivered are
based on the proven and successful methodologies, processes, tools and
techniques developed by not only ourselves, but the industry gurus such
as Brian Tracy, Stephan Schiffman, Anthony
Parinello (Selling to VITO), Keith Rosen (Idiot’s Guide to Cold
Calling), George Walther (Heat Up Your Cold Calls), Miller-Heiman
(Strategic Account Selling), Neil Rackham (Spin Selling),
Michael Boylan (The Power To Get In), Robert Cialdini (The Science of
Influence), Stephen Covey (Seven Habits), and Dorothy Leeds (The 7
Powers of Questions), among others.
The sales training, sales consulting and
sales management services offered by the Caponi Performance Group, Inc. are
personally delivered by veterans of sales and sales management, bringing
both personal selling experience as well as proven methodologies to bear
on your sales challenges.
|
Home
-
About Us -
Consulting -
Workshops -
Sales Tips -
Events
-
Resources
-
Privacy Policy
-
The AM Formula™
Blog