Contact Us and More About the Caponi Performance Group

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About Us

Caponi Performance Group is, simply put, a sales improvement company that focuses on addressing the need to immediately increase top line revenue. We accomplish that by concentrating on the critical path of sales: the setting of Initial Appointments that begin buying cycles. After all, there is no buying cycle without one of us sales professionals picking up the phone and dialing the number to start the dialogue that begins the buying process.

The Caponi Performance Group is owned and run by two 20-year plus veterans of sales and sales management, bringing both personal selling experience as well as our proven methodologies to bear on sales challenges. In addition to the principles of the company, the staff of support and sales consists of a group of individuals that also eat, sleep and drink the challenges of sales. We additionally work very closely with some of the best sales trainers and consultants in the industry that handle areas of sales we don't such as Stu Schlackman and his staff ( and Kent Howell and his staff ( Barry Caponi also acts as the Chief Sales Officer for Contact Science (, providing us with the ability to tackle even the largest of projects.

The President of the Caponi Performance Group is Barry Caponi. He is responsible for sales and delivers a fair amount of the training and much of the consulting services. Barry himself brings over twenty-five years of broad sales and sales management experience to the business of sales training and consulting. His general management experience ranges from running a property management firm to having full worldwide P&L responsibility for a division of a software company. His sales management experience includes all levels from global, to North America, to that of a local district sales manager. His selling experience also covers both direct sales plus indirect re-seller, dealer and alliances channels.

Barry's industry experience includes computer hardware and software, electronics, life insurance, telecommunications and property management. Additionally his individual selling responsibilities have included those of a new business territory rep, account manager servicing existing business, major and national account management, and alliance management.

His company environment experience includes those of start-ups to multi-billion dollar companies such as Hewlett-Packard and Computer Associates. He not only obviously brings a varied background to CPG, but also a very successful track record whether measured in terms of profit, performance to quota, sales club or other award attainments. Barry has pursued and closed business in his career that have ranged from small deals measured in the thousands of dollars to large deals valued between $30M and $50M each.

In his spare time, in addition to being an avid golfer, Barry also had a successful thirty year basketball officiating career that included the honor of being selected to officiate the Texas State High School Final Four and working at the Division I collegiate level for many years. He has authored the two volume book, Contrary to Popular Opinion, Cold Calling Does Work! in early 2011, and had numerous articles on sales published all across the world in addition to his hometown publications such as the Dallas Morning News and the Dallas Business Journal.

Nancy Caponi is the CEO and Vice President of Delivery Services for Caponi Performance Group. She is responsible for much of the training and follow-through services. Nancy also brings a broad background to CPG attained over the past twenty years to the business. Her varied background includes running her own services company, software development, sales, technical sales support, sales management, consulting, and training experience.

Being more technical (and he say's smarter) than Barry, Nancy's strengths lie in consulting sales, technical pre-sales and alliance sales. She has been recognized during her career as both a successful individual performer and a manager.

Her industry focus was the software industry, working for both medium sized companies such as Vitria Technology, Informix Software and Information Builders, and multi-billion dollar sized companies such as Computer Associates and Monsanto.

Her training and sales support background makes her an excellent and experienced trainer with a sales background to boot. She is also working on a series of books to be published in the near future.

What Are Your Sales Challenges?

What is the appointment setting challenge, and how does it affect my overall selling effort?

The ColdCalling101 Solution

Learn how our highly customized ColdCalling101 Solution reduces both the time and effort necessary for telephone prospecting, and provides sales management with robust tools to make these increases sustainable.

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See an example of the sustainable results, that are typical from one of our Prospector's Academies.

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