Appointment Setting Blog from the Caponi Performance Group
Setting More Appointments in Less Time
Now that I’ve got your attention, let me lead with a caveat. Most voicemails and emails do not get returned these days. Ten years ago, we averaged 22% of our voicemails returned. I refer to that as the pre-voicemail era. Two years ago it was closer to a disappointing 3%, and now it’s back up to a more reasonable 10% including emails returned.
Continue reading “The most effective voicemail (and email) ever. Really.”
Voicemails do work.
We changed our health insurance for our company a while back. In today’s environment, it’s a lot of work. New laws (don’t get me started) have led to many new types of plans.
Why do I share this story with you? No, it’s not because I want to you share in my pain—it is because the sale originated with a cold call.
Continue reading “Here’s a story of a cold call voicemail that became a sale.”
I read an article recently by Ivan Misner, a networking guru, about asking our customers for written testimonials. It’s a great idea that most of us don’t do near enough. Here’s another reason for doing that.
We hear questions all the time about what should be the value proposition in voicemails and emails. Our response is that we should be sharing why others do business with us. If we can be quantitative about an increase in sales (our value proposition), an increase in their market share, or perhaps a decrease in costs, so much the better. Ergo, if that’s what the customer experienced, get them to put that in the testimonial.
Continue reading “A great idea for cold calling voicemails and emails.”
The following is taken from Paul Lovoie’s/Response Marketing, posting (with his permission) on the Fresh Sales Strategies LinkedIn Group (it’s a pretty good group, by the way). He listed some really bad voicemails left on his phone.
Here’s a list of some of them.
Continue reading “Nine really bad voicemail ideas to avoid.”
One of the ways to get people to return voicemails is to arouse their curiosity. No great revelation there, right? But here’s the way to do it.
Continue reading “Two reasons why your voicemails (and emails) are NOT being returned.”
Our customers report that, in the B2B market space, the percentage of returned voicemails and emails has dropped over the past ten years with the advent of voicemail. Our experience mirrors that. So, the operative question is, “Should we stop leaving voicemails?” Our answer is an emphatic, “No”, as our techniques have the percentage of returns on the rise again, and as we pointed out in the blog covering why we should leave voicemails and send emails, there are plenty of reasons.
So, now assuming that we’ve agreed to leave the voicemail and send an email, what are the six most effective ways to get a target to return a voicemail/email? Continue reading “Six ways to get more emails and voicemails returned.”
Our customers report that, in the B2B market space, the percentage of returned voicemails and emails has dropped over the past ten years with the advent of voicemail. Our experience mirrors that. So, the operative question is, “Should we stop leaving voicemails?” Our answer is an emphatic, “No”, as our techniques have the percentage of returns on the rise again. By the way, if you’d like to read about the six ways to get more voicemails and emails returned, click here.
There are six reasons to leave voicemails and send emails: Continue reading “Six reasons to leave voicemails (and send emails).”