Mistake #10 – Calling the same day and / or time of day over and over again, or calling the same person over and over again the same day.
Albert Einstein once said that the definition of insanity is “…doing the same thing over and over again expecting different results.”
One of the basic tenets behind The Appointment Making Formula™ is having a plan (we call them Best Practices) and then employing technology (we use a specialized tool—the Science of the Art, Science and Best Practice of Appointment Making), called PROSPECTING from Contact Science. it works as a front end to CRMs) to enable the efficient application of the Best Practices and track what you do so that you can leverage what works and change what doesn’t. Continue reading “Top 10 mistakes cold callers make on the phone (# 10).”