The Cumulative Effect of Cold Calling.
Contrary to popular belief, the time and effort we put into the calls we make today that do not immediately result in an appointment today still has value. In other words, be in it for the long run to leverage that investment of time and effort. Design a well-defined Best Practice that defines how you will pursue a homogeneous set of targets and stick with it because appointment making has a cumulative affect over time. Then make sure to employ a technology that enables the Best Practice to be efficiently executed.
Here are six reasons to build a Best Practice for your appointment setting efforts and to stick with it over time: Continue reading “Six reasons to build an appointment making plan for the long haul.”