Can you really say something that your competitors aren’t?
Another reason we don’t believe in investing enormous amounts of time on making the ‘Opening Approach’ on an appointment making call ‘perfect’ is the fact that it is really difficult to differentiate oneself from the competition in a sentence or two. More importantly, it is impossible to create one that your target hasn’t heard before. Continue reading “Why using your Unique Selling Proposition in your opening script doesn’t work.”