The five ‘C’s of delivering the same message and techniques.
Many sales professionals will tell you they like to ‘wing it’ on appointment setting calls because they don’t want to sound ‘canned’ or like the proverbial telemarketer.
If you then role play a call with them (or listen in on a call) you’ll hear them fumble their way through the conversation and not get an appointment.
Continue reading “What is a Playbook and why is it required for setting appointments?”