“How are you doing today?” Is that a good way to begin a cold call?

We think not. Here are two rules to craft a more successful opening instead.

At the Starting blocks

This topic came from a great Group on LinkedIn called ‘Best Practices for Telephone Prospecting/Cold Calling’. If you’re not a member, I suggest you join it. Roger Hamilton created the group and it’s one of the largest in LinkedIn. Good topics there as it is a great place to get questions about appointment setting addressed. Continue reading ““How are you doing today?” Is that a good way to begin a cold call?”