Six ways to get more emails and voicemails returned.

Nobody returns voicemails anymore; or do they?

Voicemail ImageOur customers report that, in the B2B market space, the percentage of returned voicemails and emails has dropped over the past ten years with the advent of voicemail. Our experience mirrors that. So, the operative question is, “Should we stop leaving voicemails?” Our answer is an emphatic, “No”, as our techniques have the percentage of returns on the rise again, and as we pointed out in the blog covering why we should leave voicemails and send emails, there are plenty of reasons.

So, now assuming that we’ve agreed to leave the voicemail and send an email, what are the six most effective ways to get a target to return a voicemail/email? Continue reading “Six ways to get more emails and voicemails returned.”

Six reasons to leave voicemails (and send emails).

Nobody returns voicemails anymore; or do they?

 Voicemail ImageOur customers report that, in the B2B market space, the percentage of returned voicemails and emails has dropped over the past ten years with the advent of voicemail. Our experience mirrors that. So, the operative question is, “Should we stop leaving voicemails?” Our answer is an emphatic, “No”, as our techniques have the percentage of returns on the rise again. By the way, if you’d like to read about the six ways to get more voicemails and emails returned, click here.

There are six reasons to leave voicemails and send emails: Continue reading “Six reasons to leave voicemails (and send emails).”

Six reasons to build an appointment making plan for the long haul.

The Cumulative Effect of Cold Calling.

Accumulation Squirrel and NutsContrary to popular belief, the time and effort we put into the calls we make today that do not immediately result in an appointment today still has value. In other words, be in it for the long run to leverage that investment of time and effort.  Design a well-defined Best Practice that defines how you will pursue a homogeneous set of targets and stick with it because appointment making has a cumulative affect over time.  Then make sure to employ a technology that enables the Best Practice to be efficiently executed.

Here are six reasons to build a Best Practice for your appointment setting efforts and to stick with it over time: Continue reading “Six reasons to build an appointment making plan for the long haul.”