Why is it important to understand this basic component of the process?
I was reading an old article from the Wall Street Journal the other day (August 6, 2007–-if you’re interested). It was entitled, On the Web, English is the Coin of the Realm. In the article, the author talks about English being the language of choice around the world. It went on to say that smart advertisers, when looking for an international audience on the Web, get a better bang for their advertising buck if they use English. It got me thinking (no, not about why Illegal Immigrants don’t get the value of learning English like the rest of the world has), but about the term, Coin of the Realm. In this article, the Coin of the Realm is actually the dollars spent on advertising, not the language of English. Why? Because that is the lowest common denominator of what each of us has to spend on the advertising. It is what each medium we wish to advertise on will accept in trade for that advertising. English is, well, something for another blog on another day. So, what does this have to do with appointment setting? Continue reading “What is the “Coin of the Realm” in appointment setting?”