Hint: It’s not as important as you think.
Regardless of how good your opening is, over 90% of your targets still say no when you first ask them for an appointment, don’t they?
Many sales professionals and their managers who must set appointments with people they don’t know tell me they struggle getting to the ‘perfect’ opening that will get people to agree to an appointment with them. In my opinion, that is a waste of good time. Continue reading “How important is it to ‘nail’ your opening statement?”