Mistake #3 – Assuming we can help them improve what they are currently doing.
“I can save you money over what you’re paying today!” or “I can make you more productive and save you time!” Have you ever had someone call you with a message like these? Or worse than that, do you say it yourself? If it’s not in the opening message as the reason we’re calling, a lot of us trying to set an Initial Appointment resort to this approach as we try to talk the person we’re calling into meeting with us. When someone calls me and I hear that, I get even more annoyed at the interruption than I was when I realized this was a cold call. Continue reading “Top 10 Mistakes cold callers make on the phone (#3).”