Voicemails do work.
We changed our health insurance for our company a while back. In today’s environment, it’s a lot of work. New laws (don’t get me started) have led to many new types of plans.
Why do I share this story with you? No, it’s not because I want to you share in my pain—it is because the sale originated with a cold call.
Here’s the morale of the story. I returned the voicemail because we were ‘in the market’ when the salesman left it. Had he not left a message, he would have never gotten the business because during the time I was contemplating making this change, I was screening my calls with Caller ID as I was in the middle of another project and was—‘Too Busy’.
The fact that people use voicemail to screen calls is not new. It is also one of the six reasons I’ve previously written about to leave voicemails.
Voicemails and emails do get returned and cold calling does work.
If you’d like more information on voicemail and email strategies, or why no team of sales professionals has ever failed to at least double the number of Initial Appointments they were setting after going through one of our programs, give us a call or drop us a line. We love talking about the challenges of appointment making!
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called Coldcalling101™. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations—the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 817 224-9900 or at barry@coldcalling101.com. You can also find answers to many of your challenges in our books: Contrary to Popular Belief, Cold Calling DOES Work! Volume I: Effectiveness, The Art of Appointment Making and Volume II: Efficiency, the Science of Appointment Making.
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